Fans Watching and Tweeting from Home
Media Frenzy Communications released new findings about the social media habits of NFL fans based on its recent study. Today, the online communication tools such as Twitter, Facebook and LinkedIn are busy with football laden messages crossing the timelines at game speed. But are teams taking advantage of the bloggers and tweeters? According to the findings, many of the lifelong fans didn’t know if their team had a Facebook page or an official Twitter account. Over 70% of them still trust the local newspaper as a source for team information. Even more surprisingly, a large majority of the respondents have never attended a home game despite identifying themselves as lifelong fans. These numbers may further explain the steadily decreasing fan ticket sales across the NFL (outside the heavy market areas such as Green Bay, Dallas, Pittsburgh, etc.) Teams such as the Jacksonville Jaguars may end up with local market blackouts for the majority of their home games based on low sales.
For more information on the study, click here: Social Media Plays Significant Role for NFL Fans